Asana Rebel Office – White Kitchen
Berlin meets LA in this office design for the dynamic yoga-inspired fitness startup Asana Rebel. At the core of the company is video content with a strong Californian influence (think sun-drenched workouts) – its base is, however, in Berlin.
A short brief left a lot of room for creativity. Previously the space was split into many smaller rooms, completely covered in green carpeting and strip lighting. In close collaboration with the property developers, the office has been hauled into the 21st century and now fuses paired-back, industrial elements with a bolder LA-inspired vibe.
For this photoshooting with Magnus Pettersson a few finishing touches by Berlin-based brands like New Tendency, The Knots and Type Hype were added. All images: ©Magnus Pettersson.